2022-Present
Design Lead - Bloomingdale's ME, Harvey Nichols-Dubai
2020-2022
Senior Creative Designer - InstaShop
2020
Creative Designer MEA - Dyson
2016-2020
Jr. Designer > Senior Designer - Jpd Agency
(designer)
Mel Zagidullina —
I’m Mel, a design lead working across campaign identity, branding, and visual storytelling for fashion, beauty, and luxury retail brands. My work brings together structure and atmosphere, creating visuals that are both distinctive and effective. Guided by clarity, detail, and narrative, I create work that feels current, thoughtful, and intentional.
Experience
2016 —— 2026
With nearly 10 years of experience, I have led and contributed to projects across branding, campaign design, and visual communication for international fashion and beauty brands. My work spans concept development through to final delivery, balancing visual clarity, narrative, and brand context. I have also served as a judge for the Transform Awards MEA 2024-2026, contributing industry perspective to regional branding excellence.
My Work
Highlights
A seasonal campaign inspired by the spirit of Italian import fairs and the warmth of la dolce vita, bringing together luxury fashion, curated experiences, and immersive storytelling across digital and in-store touchpoints. The visual language balanced heritage references with contemporary elegance to create a vibrant retail narrative.
From Italy With Love, FW'24
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company
Bloomingdale's ME
campaign
Fall/Winter 2024
Developed as a seasonal campaign celebrating Italian luxury and cultural warmth, the project brought together editorial references and retail storytelling across multiple touchpoints. The visual direction balanced heritage cues with contemporary elegance to create a vibrant and immersive campaign language.
A campaign developed to celebrate individuality, strength, and presence through a visual direction that felt expressive yet refined. The creative system was designed to translate across multiple touchpoints while maintaining clarity, warmth, and brand consistency.
International Women's Day
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company
Bloomingdale's ME
campaign
International Women's Day
This campaign explored themes of individuality and strength through a visual language that felt expressive yet composed. The rollout combined bold messaging with a flexible design system adaptable across multiple brand touchpoints.
A festive identity built around the language of celebration, gifting, and seasonal anticipation. The visual direction combined softness, sparkle, and theatrical composition to create a world that felt aspirational while remaining commercially engaging.
Wish Upon A Star, Festive Season
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company
Bloomingdale's
campaign
Festive Season
A festive campaign designed around the atmosphere of anticipation, celebration, and gifting, expressed through layered compositions and luminous details. The rollout extended across digital, print, and in-store applications while maintaining a unified seasonal identity.
A visual approach shaped around atmosphere, reflection, and cultural sensitivity, balancing contemporary elegance with seasonal storytelling. The campaign was designed to feel nostalgic, elevated, and adaptable across retail communication formats.
Ramadan Campaign
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company
Bloomingdale's ME
campaign
Ramadan 2025
Created to reflect calm, reflection, and contemporary cultural sensitivity, the campaign focused on restrained elegance and atmospheric visual storytelling. The design system was developed to translate consistently across retail communication formats.
Creative Services
I develop visual systems and campaign concepts that bring clarity, mood, and consistency across brand communication. My work spans strategic thinking, design execution, and storytelling across digital and physical touchpoints.
Campaign Design
Seasonal campaigns, launch identities, and retail storytelling developed across digital, print, and in-store touchpoints, with attention to narrative, consistency, and brand context.
Brand Identity
Visual identities, art direction, typography systems, and graphic languages designed to strengthen recognition and brand coherence.
Creative Leadership & Mentorship
Leading projects through collaboration, team guidance, and design decision-making, with experience mentoring designers and maintaining quality across complex multi-touchpoint deliverables.